MAGNESS是美国十八世纪显赫一时的家族企业,由卡尔.格尼斯创立,在美国主要经营纺织、矿山和饭店业,经过20多年的打拼,卡尔.格尼斯把饭店开遍了美洲各地,一举跨进美国名流社会,成为饭店业知名品牌,并在美国俄克拉何马建了古朴的格尼斯饭店庄园,使格尼斯成为受人尊重的家族。
1937年,老卡尔·格尼斯去世,掌管格尼斯家业接力棒传给其儿子梵得·格尼斯,但没过几年,第二次世界战爆发,世界经济每况愈下,格尼斯庞大的事业舰队已经濒临灭亡,梵得·格尼斯最后不得不把全球各地矿业卖掉,只保留了本士的几家纺织工厂和一些饭店,1976年梵得·格尼斯去世,其女儿劳拉·格尼斯不擅经营家族产业就把纺织厂转手卖掉了,格斯饭店业相继 易主,格尼斯家族就此销声匿迹,格尼斯已成为人们永远的记忆符号。
2008年,劳拉.格尼斯与中国酒店管理专家姚学中先生相遇,姚学中对格尼斯历史早有耳闻,当即买断了MAGNESS品牌的所有使用权,运筹复兴其百年品牌。
如今格尼斯品牌在古老的亚太大地上开始了她传奇的复兴之旅!
Magness, a very famous family business in the 18 th century in USA, was established by Mr.Carl Magness, mainly engaged in textile industry, mine and hotel management. For over 20 years’ concerted efforts, Mr. Carl Magness has been opened his hotels in almost all American mainland, and enterd in the American celebrities society. MAGNESS became one of the most famous hotel brands, well-known and respected by the public with his classic Magness Hotel Manor in Oklahoma, USA.
In 1937, Mr. Carl Magness died. Magess family enterprices handed down to his son Vander Magness. Unfortunetely, a few years later,with the breakout of the Second World War and the world economic climate continuing to deteriorate, Magness huge business flagship had been already endangerd. Vander Magness finally had to sell the global mining industries, and only to keep some local textile factories and hotels. In 1976, Vander Magness died. Due to lack of manage-ment experience, his daughter Laura Magness sold the textile industries and hotels gradually. Magness family disappeared, and the brand of Magness become
eternal memory symbol.
In 2008, Ms Laura Magness met with Mr. Yao Xuezhong, who is the China hotel management expert and well knew on Magness history. Mr. Yao then decided to buy the brand of MAGNESS for own business use and to rejuvenate this centennial brand.
Now Magness brand in ancient Asia, began her legendary rejuvenation journey…
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